ETC Irideon Advertisement Cover
Since our diverse background includes theatrical lighting design, partnering with the worldwide leaders in lighting fixtures, ETC, was meant to happen.
ETC needed a way to show its yet-to-be created Irideon FPZ fixture in various environments. Not only did Glass Hand create a 3D exact replica of the Irideon FPZ fixture using a prototype and engineering files, but Glass Hand artfully crafted three distinct venues, from the ground-up- a museum, a grand hotel lobby, and a retail space, in which to showcase the fixture.
In addition, Glass Hand created a web animation, which shows all of the fixture’s unique features without the need for text or sound- making it easy for ETC to demonstrate the fixture’s abilities worldwide, no need for translation.