ETC Hoist Product Line


How do you take outstanding photographs of a product that weighs over 600 lbs.?

That was the question ETC had when they contacted us about providing images for their entire hoist product line.  Our answer was to create photorealistic images in our weightless, yet completely realistic 3D software.

We ingested their engineering files into Cinema 4D and created realistic materials using references provided by the client.  In the 3D environment we were able to place lights wherever we wanted to obtain beautiful product renderings.

June 2016

Product Renders for Advertising